Screen marketing manager CVs against the role: channel and metric evidence, red flags, and marketing interview questions.
Marketing CVs span very different disciplines — demand gen, brand, product, content — so screening starts with channel and metric fit for the role. Look for owned outcomes tied to numbers, not a list of campaigns.
What to look for:
Channel fit (e.g. paid, SEO, lifecycle, brand) matching the role.
Quantified outcomes: pipeline, CAC, conversion, growth.
Budget and team ownership at the right scale.
Evidence of testing and iterating, not one-off launches.
Red flags to probe:
Lists of campaigns with no results or ownership.
Channel mismatch with the role's core need.
Vanity metrics only (impressions, followers) with no business impact.
Results
Walk me through a campaign you owned and the numbers it moved.
Tell me about an experiment that failed and what you learned.
Strategy
How do you decide where to spend a limited budget?
How do you align marketing metrics with revenue?
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